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LUNCH FOR THOUGHT
Masa de prânz
HEY, ENJOY YOUR STAY!
Cazarea participanților în cele 2 hoteluri ale taberei
NEW LIFE, WHO DIS?
What are the hottest trends in digital marketing and how consumers, companies and influencers have changed their lives for the new reality. An useful map for the new social media landscape.
Andreea Lupu, Strategy & Innovation Director, Starcom România
Influencers in the time of the pandemic
Radu Moldovan Petruț, Marketing Director, Pernod Ricard Romania
The rebirth of HoReCa
David Saranga, Israel's Ambassador to Romania
Online diplomacy and the social media information war
SOCIAL IS YOUR PLAYGROUND
Timp liber
SPECIAL MOMENT - WINE TASTING ”Casa Timiș”
Bucura-te de Vin, Vie, Viață, alături de Casa Timiș
SPECIAL WELCOME: Tropical Party by Havana Club Cuban Spiced
BREAKFAST
Mic dejun
THE INFLUENCING GAME
Like it or not (pun intended), influencers are here to stay and they continue to have a big impact on how brands are perceived by the consumers. What do they want, what can they do and what are the best practices in working with influencers?
Emil Rengle, Antreprenor, Now Dance, Influencer
Inside the mind of an influencer
Mircea Bravo, Entertainer
Alina Greavu, Creator de conținut, jurnalist și activist, Aluziva
Cristian China Birta, Managing Partner, Kooperativa 2.0
When companies meet influencers
DIGITAL IS IN GOOD COMPANY
Social media offers countless opportunities, but also opens a giant can of worms for companies and brands. Direct interaction with consumers means direct impact on the way marketing content should look like today. Find out the rules of engagement and how you must adapt to this new era.
Nicoleta Scarlat, Sales Director, Eisberg Romania
Oana Mihailă, Marketing Manager, 5 To Go
LET'S TALK ABOUT TIKTOK
The rising star of social media, TikTok is turning into a huge opportunity for brands. What can and can't TikTok do for your brand and how it shapes the people's expectations regarding content and entertainment in the mobile world.
Laura Savu, Global Community Manager, TikTok
DIGITAL IS IN GOOD COMPANY
Ana Maria Băjan, Marketing, PR and Business Development Executive Director, Caroli Foods Group
SPECIAL MOMENT powered by MAESTRO
Ready Meal
LUNCH FOR THOUGHT
Masa de prânz
TIME TO PLAY. IDEAS IN PRACTICE – HOW TO IMPLEMENT IN A SMART WAY AN ONLINE PROMOTIONAL CAMPAIGN?
Participants will work in teams for 60 minutes in an interactive exercise of solving a social media campaign brief. Each team will be lead by one of five seasoned social media professionals. Each team will present its sollution in front of the jury, comprising marketing and communication professionals.
HAVE A BREAK, GRAB A COFFEE
MAKE YOUR CALL. JURY TIME & PROJECTS’ PRESENTATIONS
It's show and tell time! Each team will present their campaign idea, interacting with the audience, the jury, and the brand for which they worked. The jury will evaluate them based on originality, creativity and ease of implementation, then will choose the winning team.
Jury: Cristian Manafu, Cristian China-Birta, Mihai Bonca, Alexandru Ion
SOCIAL IS YOUR PLAYGROUND
SPECIAL MOMENTS & DINNER
LA DOLCE VITA PARTY powered by Maresi. Dress code all white.
BREAKFAST AFTER THE BREAKFAST CLUB
Mic dejun
HOW TO THINK CLEAR IN THE AGE OF CONFUSION
Radu Atanasiu, Lecturer of Thinking and Deciding in Business, Maastricht School of Management Romania
DEBATE: CHOOSE YOUR BATTLEGROUND
Performance Marketing vs Influencer Marketing
Two teams will battle it out supporting their claim, in the formal debate format, trying to convince the audience to vote for their side
FACEBOOK vs. INSTAGRAM - Cine câștigă?
Georgiana Pană, Marketing Manager ANSWEAR.ro
HAVE A BREAK, GRAB A COFFEE
Pauză de cafea
WORKSHOP. MARKETING A LA BONCA
Mihai Bonca, Senior Consultant, Brand Architects
Best Practices. Worst Practices.
PICNIC TIME WITH MAESTRO
Masa de prânz
LUNCH FOR THOUGHT
Masa de prânz
BE IN THE KNOW NOW
Radu Tănase, Co-Founder, Calif & Condimental
Liliana Bock, Markenting Manager, Maresi Foodbroker
Gelu Duminică, Executive director Fundația Agenția de dezvoltare comunitara ÎMPREUNĂ și Host la So Keres Podcast
It/s just about brands and constumers
HAVE A BREAK, GRAB A COFFEE
ONLY REAL STUFF
Amalia Nastase, Fundația pentru Copii Ronald McDonald, Managing Partner, Eventures, Influnecer
What makes a good influencer
Oana Bulexa, Managing Partner MLS The Practice
WRAP-UP. SHARE YOUR MAIN TAKE-AWAYS
Concluzii Social Media Summer Camp
SOCIAL IS YOUR PLAYGROUND
Timp Liber
DINNER & PARTY
ALL GOOD THINGS COME TO AN END. ‘TILL NEXT TIME! BREAKFAST & CHILL
Mic Dejun & Networking
SUMMER CAMP CHILL-OUT MOMENTS!
Toate pânzele sus!
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