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LUNCH FOR THOUGHT
Masa de prânz
HEY, ENJOY YOUR STAY!
Cazarea participanților în cele 2 hoteluri ale taberei
NEW #BIZSMSCAMP EDITION. WHO DIS?
Introduce yourself and find out the hottest trends in digital marketing and how consumers, companies and influencers have changed their lives for the new reality. A useful map for the new social media landscape.
Speakers:
Claudiu Butacu, Președinte și fondator, EFdeN
Cristian Manafu, Consultant social media
Nicoleta Scarlat, Director Vânzări, Eisberg România
Liliana Bock, Marketing Manager, Maresi FoodBroker
SOCIAL IS YOUR PLAYGROUND
Timp liber
Dinner
WELCOME Exotic & Latino Party Powered by Havana Club
BREAKFAST
Mic dejun
INFLUENCE THIS!
Like it or not, influencers still have a big impact on how brands are trying to reach consumers. But, what do influencers want, what can they deliver to brands and what are the best practices in working with them?
Speakers:
Cristian China Birta, Managing Partner, Kooperativa 2.0
Mihaela Pantea, Content Creator @MIMI
Mihaela Sava, Content Creator @Prajiturela
Anca Mădălina, Instagram Content Creator
Edi Brandabura, Content Creator @edibrandabura
The art of NOT selling. Pitch it right!
Andrei Dunuță, Sales & Public Speaking Trainer, Fondator "Arta de a NU vinde" & SPEAKINGS
HAVE A BREAK, GRAB A COFFEE
Coffee Break
THE DIGITAL GAME
Brands, companies and organizations have embraced the opportunities offered by social media, but many struggle with the way the new digital landscape is exposing them to open criticism. Direct interaction with consumers means direct impact on the way marketing content should look like today. Find out the rules of engagement and how you must adapt to this new era.
Radu Chirilă, Specialist comunicare online, Ministerul Apărării Naționale și Roxana Davidovits, Specialist comunicare online, Ministerul Apărării Naționale
Petrea-Constantin Andrei, Social Media Manager, glo™
Cătălina Pop, Digital Manager, Orbico
Eva Coșa, Social Media Manager, Tazz by eMAG
LUNCH FOR THOUGHT
Masa de prânz
Creative Brief Work
TIME TO PLAY. IDEAS IN PRACTICE – HOW TO IMPLEMENT IN A SMART WAY AN ONLINE PROMOTIONAL CAMPAIGN?
Participants will work in teams for 60 minutes in an interactive exercise of solving a social media campaign brief. Each team will be led by one of five seasoned social media professionals. Each team will present its sollution in front of the jury, comprising marketing and communication professionals.
HAVE A BREAK, GRAB A COFFEE
MAKE YOUR CALL. JURY TIME & PROJECTS’ PRESENTATIONS
It's show and tell time! Each team will present their campaign idea, interacting with the audience, the jury, and the brand for which they worked. The jury will evaluate them based on originality, creativity, and ease of implementation, then will choose the winning team.
SOCIAL IS YOUR PLAYGROUND
Timp Liber
Dinner
La Dolce Vita PARTY powered by Siviero Maria
BREAKFAST AFTER THE BREAKFAST CLUB
Mic dejun
DEBATE: CHOOSE YOUR BATTLEGROUND
Who is the new king: Short content vs. long content?
Two teams will battle it out supporting their claim, in the formal debate format, trying to convince the audience to vote for their side.
HAVE A BREAK, GRAB A COFFEE
Pauză de cafea
CREATE OR DIE
Social media is the place where creativity rules supreme. But how do you harness the power of creativity and how do you set yourself apart in the crowded ocean of posts, videos, stories and TikToks.
Speakers:
Mihai Gongu, Executive Creative Director SEE, Cheil Worldwide
Mih Lovin, Creative Partner, Le squad
Radu Constantin, Actor, regizor și vlogger
PANEL: Emil Rengle, Influencer & Star si Alina Greavu, Creator de conținut, jurnalist și activist, Aluziva
LUNCH FOR THOUGHT
Masa de prânz
Podcast Marketing Strategy that works
George Andreescu, Podcaster, Aproximativ Discutii @Gojira
Marketing Crisis or Crisis Marketing?
Mihai Bonca, Senior Consultant, Brand Architecs
HAVE A BREAK, GRAB A COFFEE
ONLY REAL STUFF
WRAP-UP. SHARE YOUR MAIN TAKE-AWAYS
Concluzii Social Media Summer Camp
SOCIAL IS YOUR PLAYGROUND
Timp Liber
DINNER
Rebels with a Cause powered by glo
Party Like There Is No Tomorrow
ALL GOOD THINGS COME TO AN END. ‘TILL NEXT TIME! BREAKFAST & CHILL
Mic Dejun & Networking
SUMMER CAMP CHILL-OUT MOMENTS!
Toate pânzele sus!
SEE YOU NEXT YEAR?
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